Floral Meets Fashion as Macy's Welcomes Spring with Annual Flower Shows, Including New Show in Philadelphia
Elaborately Designed Gardens Take Bloom in Five Cities This April, Offering Visitors Free Activities and Events for the Entire Family
NEW YORK--(BUSINESS WIRE)--Apr. 1, 2009--
Macy's Flower Show® – an annual spring celebration of
spectacular flowers, topiaries and trees from every corner of the world
– will be on display for two weeks in April at Macy's (NYSE:M) stores in
Chicago, Minneapolis, New York City, San Francisco, and for the first
time in Philadelphia. Featuring vast and lush landscapes, fantasy
bouquets and a schedule of seminars and events that usher in spring,
these shows exhibit brilliant indoor landscapes in a dynamic, unexpected
environment where flowers, fashion, culture and music combine. Now one
of Macy’s most beloved traditions, the shows feature more than 180,000
square feet of gardens and 37,000 different varieties of flowers, plants
and trees across the five shows. All Macy’s Flower Shows are free to the
"Macy’s Flower Shows have become a true rite of spring for our
customers,” said Robin Hall, senior vice president of Macy's
Entertainment Group. "Our shows have become the opening act of the
season, one that literally 'changes' the retail landscape. Each of our
shows represent vibrant transformations of our flagship stores that each
year seem to reach new creative heights. And in 2009, we’re celebrating
the addition of a new show in the soaring Grand Court of our landmark
store in Center City Philadelphia."
As part of this year’s expanded event, all five shows will feature the
floral tablescapes program. In each store, six talented designers will
produce beautiful table settings with flowers provided by Rio Roses®.
Based on the idea of an enchanted dinner party, visitors to the shows
will experience personalized creations showcasing displays from Martha
Stewart Collection, Mikasa, Lauren Home, Rebecca Moses, a special
Waterford and Wedgwood table inspired by the Showtime hit “The Tudors,”
and a Wedgwood 250th Anniversary table showcasing patterns
from the brand’s rich history.
Debuting at Macy’s in California as the first department store flower
show in 1946, the event started as a fragrance promotion in the
cosmetics department and has now evolved into one of Macy’s most beloved
Macy’s Herald Square, New York City
This spring, Macy’s Herald Square is celebrating its 35th
annual Macy’s Flower Show, Dream In Color. For two weeks in
April, the main floor of the World’s Largest Store will be
transformed with vibrant colors and extravagant floral designs. Kicking
off the spring spectacular on April 5, the store’s intricate garden
displays will feature more than 1 million bulbs and over 30,000
varieties of flowering plants and trees from six continents.
Additionally, the event will include an extensive line-up of in-store
demonstrations and special events for visitors.
An ongoing tradition, this year’s Flower Show will include magnificent
flowering cherry trees and the Bouquet of the Day centerpieces created
by world-renowned floral/entertainment designers. New for 2009 are the
highly detailed main attractions of the show – three pairs of
10-feet-tall flamingo topiaries constructed from live flowers.
In addition to the indoor garden setting, Macy’s Herald Square’s
world-famous Broadway windows will feature six living gardens consisting
of thousands of live flowers that portray an oversized flamingo
traveling to various destinations including Mexico, Japan, New York
City, Las Vegas, as well as a rainforest and a tropical setting.
Macy’s Center City, Philadelphia
For the first time since the early 1970’s, Macy’s is bringing back
flowers to the Grand Court at Macy’s Center City in partnership with the
Pennsylvania Horticultural Society. The site of Wanamaker's own Flower
Shows from the 1930's through the early 1970's, the highly-anticipated Dream
In Color event will feature 18-foot Okami Cherry Trees, two pairs of
gigantic 12-foot pink flamingo topiaries and a profusion of spring
flowers. Honoring the history of the Center City store, the Wanamaker
Eagle will take center stage as part of a spring garden.
Macy’s Center City will also feature special floral designs in the
Chestnut and Market Street windows.
Macy’s Downtown Minneapolis
Spring has returned to Macy’s Downtown Minneapolis with this year’s
Macy’s Flower Show With Gardens by Bachman’s. Embellishing the 12,000
square feet of the eighth floor Auditorium, this year’s Dream In
Color show will center around two spectacular 10-foot-tall flamingo
topiaries, as well as the Wollemi Pine, one of the world’s oldest and
most rare plants discovered in Australia in 1994.
Featuring seven gardens designed to highlight colors and plants
symbolizing different regions of the world, the show will offer in-store
activities, workshops and seminars allowing visitors to experience the
sights, sounds and tastes from around the globe.
Macy’s on State Street, Chicago
The first floor of Macy’s on State Street will welcome customers with
dazzling floral delights, along with additional showcases in the middle
fountain atrium and the famed Walnut Room. Celebrating the Dream In
Color theme of the show, gardens featuring thousands of flowering
plants will be positioned in color blocks, while more than 125 plastic
lawn flamingos will adorn the store. With eight hand-crafted metal
flamingos hung from pillars down the main aisle, and an entire flock of
the trendy-kitsch flamingo lawn ornaments positioned in the Walnut
Room’s fountain, visitors to the store are transported into an urban
fantasy. In addition, six of the store’s popular windows will also
feature the splendor of fashion-meets-floral magic as part of this
Macy’s Union Square, San Francisco
From Friday, April 3rd through Saturday, April 18th, Macy’s Union Square
will come to life with visions of enchanted forests, magical marshlands
and storybook castles. The oldest of all the Macy's Flower Shows, Macy’s
Union Square's 63rd Annual Show A Bohemian Garden takes
inspiration from the historic countryside of Prague, the true Bohemian
city. Mystical creatures such as fairies, unicorns, wood nymphs and
fireflies play and hide amongst thousands of spring blooms, lush greens,
and oak, maple and manzanita forests. Hand crafted bejeweled Easter eggs
inspired by Fabergé, landscape murals commissioned by a local artist,
rabbit topiaries and candy garlands complete the fairytale kingdom.
In addition to the mythical world in the store, San Francisco’s favorite
store windows will house a spectacular tree that grows jewel-encrusted
eggs. Butterfly rainbows, peek-a-boo fairies, richly colored peacocks
and twinkling fireflies complete the captivating scene. Visitors can
also enjoy one of the many Bohemian-inspired events, including
performances, flower arranging and cooking demonstrations.
Macy’s Flower Shows are sponsored in part by the following partners:
Since 1982, The Care Bears™ have been connecting with children and
families around the world, teaching kids about the importance of caring
and sharing. Care Bears™ is a proud second-year sponsor of Macy's Flower
Show at Herald Square showcasing a fun-loving Care Bears™ Children's
Garden on 7. Macy's will host a Care Bears™ Coloring Station
meet-and-greet Kids event on April 11.
You're invited to travel back in time! The Colonial Williamsburg
Foundation, in Williamsburg, Virginia, operates the world's largest
living history museum. A sponsor of the Macy's Flower Show at Herald
Square for its third consecutive year, a Pleasure Garden will be on
display in The Cellar that captures the spirit and character of an
authentic 18th-century garden. Additionally, two exciting and popular
events will be led by members of the Colonial Williamsburg staff: April
5, Clark Taggart - Manager of Colonial Williamsburg's Floral Design
Studio at the Williamsburg Inn & April 7, Executive Chef Rhys Lewis of
the Williamsburg Lodge.
DKNY Be Delicious Fresh Blossom
DKNY Be Delicious Fresh Blossom Inspired by the beauty of the apple
DKNY Be Delicious Fresh Blossom is a fresh floral with an innocent
playfulness. This is the ideal springtime compliment to the DKNY Be
Delicious Collection. The fragrance is participating in the Flower Show
by sponsoring a bouquet of the day at the Herald Square Store in
addition to several customized displays at State Street in Chicago.
Harajuku Lovers Fragrance. A fatal attraction to cuteness. Five new
fragrances, each with its own scent and style. Harajuku Lovers is a
proud sponsor of the Flower Shows in Macy’s Herald Square, Macy’s on
State Street, Macy’s Downtown Minneapolis and Macy’s Center City
Philadelphia. Macy's will host events at Herald Square (April 5), Center
City (April 11) and State Street (April 17) featuring the
larger-than-life balloonheads of Gwen Stefani’s Harajuku Girls straight
from the Macy's Thanksgiving Day Parade®.
The HP Mini Vivienne Tam Edition – Say Hello to Digital Couture! Fashion
Icon Vivienne Tam partnered with technology icon HP to create the
world’s first digital clutch. The peony pattern bursting with color is a
perfect fit for the Macy’s Flower Show. HP is the proud sponsor of three
peony gardens that feature a high-fashion mini computer that defines
digital couture at Macy's Herald Square (2nd Floor), Macy's on State
Street (3rd Floor) and Macy's Union Square (3rd Floor).
My Princess Academy™
A new sponsor of Macy's Flower Show at Herald Square,
MyPrincessAcademy.com is a wondrous online destination that plays an
inspired role in the positive development of girls’ ages three and up.
Their charming Children's Garden on 7 will feature as its centerpiece
the "4 Pillars" of being a real princess -- generosity, intelligence,
beauty and confidence. Macy's will also host a My Princess Academy tea
party, complete with princess etiquette lessons, on April 5.
All five Macy's Flower Shows will display beautiful floral tablescapes
featuring setting from talented designers. Rio Roses has completed each
look with a beautiful floral display. Rio Roses provides consumers with
roses of outstanding quality, extra long vase life, and an amazing
selection of over 170 varieties. Florists trust Rio Roses because Rio
Roses grows each rose with the utmost care and every flower meets the
highest quality standards in the industry.
A new sponsor of Macy's Flower Show at Downtown Minneapolis, Thrivent
Financial for Lutherans is a faith-based, not-for-profit financial
services organization helping approximately 2.6 million members achieve
their financial goals and give back to their communities. Thrivent
Financial will host a number of special events during the Flower Show.
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and
affordable luxury to customers at more than 800 locations in 45 states,
the District of Columbia, Puerto Rico and Guam. Offering distinctive
assortments including exclusive fashion and home brands, Macy's stores
are operated by four regionally based retail divisions – Macy's East,
Macy's Florida, Macy's Central, and Macy's West – and an online store at
For Macy’s media materials, please visit our online pressroom at www.macys.com/pressroom
Source: Macy's, Inc.
Holly Thomas, 646-429-5250
Released April 1, 2009