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1120 Avenue of the Americas
New York, NY 10036
646-429-4000
Macy's, Inc. formed the Macy's Home Store
(MCH) division early in 2004 to extend its
leadership in home fashion. This New Yorkbased
division is responsible for the overall
strategy, product development, merchandising
and marketing of home-related merchandise
in Macy's stores. This includes design,
planning and marketing for textiles, tabletop,
housewares and furniture.
MCH was created to accelerate sales by
improving and further differentiating the
company's home assortments. A more
coordinated, centralized approach to home
buying, merchandising and marketing enables
the company to work more effectively with
vendors to better edit assortments, secure
unique product and introduce newness that
will excite customers and further distinguish
our offerings.
MCH builds on what already is a core business.
The customer already looks to Macy's as a
favored place to shop for her home needs. The
company's national and international vendor
base, combined with its high-quality private
brands for the home - Charter Club, Hotel
Collection, The Cellar and Tools of the Trade -
provide a strong foundation on which to build
this part of our business, making it bigger and
better than ever before.
MCH is led by Chairman Timothy M. Adams,
President John T. Harper and President for
Furniture Jeffrey A. Kantor.
www.macys.com
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