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Macy's is recognized as a retail industry leader in developing private brand merchandise that differentiates the assortments in our stores and delivers exceptional value to the customer. In addition, selected Macy's private brand merchandise is sold through non-competitive department stores internationally.

Merchandise for each Macy's private brand is developed to appeal to a certain customer lifestyle and supported with marketing programs that create a precisely defined brand image.

Click onto the private brands to the left for more information, including current news releases and product photos.