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Private Brands

Macy’s is recognized as a retail industry leader in developing private brand merchandise that differentiates the assortments in our stores and delivers exceptional value to the customer.

Merchandise for each private brand, available “Only at Macy’s,” is developed to appeal to a certain customer lifestyle and is supported with marketing programs that create a precisely defined image. Macy’s also develops private label goods to meet specific customer needs and to fill gaps in the assortment.


Ready-to-Wear: Redefining the dress code for today’s career-minded customer, Alfani is the go-to brand for women who want polished, versatile clothing they can easily wear from work to evening. From the perfect pants to modern separates designed with a clean, feminine sensibility and refined fit, the women’s line includes sportswear, intimate apparel, shoes and jewelry.

Men’s: For the professional modern man, Alfani emphasizes fabric, detail and performance. The brand includes tailored clothing, sportswear, shoes, accessories and furnishings. Alfani Red label offers the same quality expected of Alfani with a slimmer, sleeker fit. Alfani Spectrum provides an even slimmer-fitting dress shirt in a wide array of colors.

American Rag

American Rag is a young, fashion-forward line for both juniors and young men that is fresh and approachable. Inspired by classic rock, it includes vintage-reminiscent colors and prints, along with everyday denim and seasonal trends, making it perfect for customers who want authenticity and relaxed originality.


For the young, style-savvy customer who wants fashion-forward designs, Bar III offers versatile and distinctive collections that include ready-to-wear, menswear, jewelry and bedding. With a contemporary aesthetic that enables consumers to play to their personality, this brand allows the consumer to easily incorporate it into their closet and lifestyle.


A versatile and long-lasting high-performance line with an old-world feel, Belgique cookware provides professional results. Belgique Stainless Steel is sleekly sophisticated to produce the highest quality cooking. Belgique Hard Anodized features a non-stick interior ideal for low-fat cooking, a clean, modern aesthetic, and durable easy-care exterior.

Charter Club

Known for its modern take on classic American style, Charter Club offers a full line of ready-to-wear, sportswear, intimate apparel, accessories, jewelry and home textiles. Designed with an emphasis on fresh color, refined details, and traditional yet updated silhouettes, the ready-to-wear assortment features separates for all occasions. The home collections provide essential styles for both the bedroom and bathroom that are refreshingly modern, but still rooted in classic American décor.

Club Room

For the man who wants to invest in his wardrobe with timeless fabrics and conventional cuts that look modern but powerful, Club Room is a classic Americana brand featuring business casual and weekend wear. It also includes sportswear, accessories and furnishings.

Epic Threads

Epic Threads is designed for tweens and kids who want cool, original clothing that expresses their personality. Available in sizes from 2 to 20, Epic Threads has a high-energy color palette, a focus on versatility and an individualistic sensibility.

first impressions

Defined by fine fabric and traditional detail, this classic line for newborns, infants and toddlers is a favorite choice for new parents and gifting. It includes clothing sets, mix and match separates, and matching accessories with an emphasis on occasion dressing. First Impressions Satin Hanger consists solely of matching sets to make shopping simple, while First Impressions Play mixes fun, colorful, on-trend pieces for more casual wear.

Giani Bernini

A coveted name in handbags, small leather goods, sterling silver jewelry and shoes, Giani Bernini uses fine materials and classic designs with modern detail to attract a customer who recognizes quality. With a polished practicality and impeccable craftsmanship, this brand draws those who wish to invest in a luxurious, timeless style.

Hotel Collection

Hotel Collection creates the environment of a world-class hotel in the home with high-thread-count sheets, luxurious fabrics, and clean, modern design. This brand consists of bedding, mattresses, bath, fine bone China, and tabletop, and also includes an easy-care product line extension with a mix-and-match element. Hotel Collection Finest, the top-tier line, offers an unsurpassed evocation of elegance and ease with sophisticated materials, rich embellishments, and exquisite details.


Offering versatile, mix-and-match activewear pieces that combine fashion-forward style and technical features to maximize performance and comfort, Ideology highlights three categories of activity: stretch, sweat and relax.


I.N.C. International Concepts is a lifestyle brand that brings runway-inspired fashion, accessories, handbags, denim, bedding and bath essentials to style-minded consumers.

The women’s collection offers up-to-the-minute, trend-right styles to the fashionable woman’s wardrobe, while the men’s selection consists of fashion-forward clothing with a modern fit and sharp styling. I.N.C. Home offers a bold bedding and bath collection that channels runway trends, bringing vivid colors, sleek neutrals, and chic embellishments to any space.


Fun colors and flirty prints in a bright and cheerful selection of pajamas, loungewear, activewear, and lingerie make Jenni by Jennifer Moore stand out as the intimates choice for the young, fashionable customer.

JM collection

With feminine sensibility and an emphasis on comfort, JM Collection is designed for the woman who wants versatile, work-to-weekend pieces at an affordable price. Easy, classic silhouettes and solution-oriented separates are updated each season in new colors, prints and textures.

Maison Jules

Inspired by Parisian street style, Maison Jules is a collection of classic pieces with a modern twist designed to cultivate an inherently personal approach to style. The brand’s trend-driven, easy-pair options feature delightful, vintage inspirations.

Style & co.

A versatile collection of fashionable sportswear and stylish accessories that transition from home to work to weekend, Style & Co. caters to the woman who has a relaxed, modern sense of style.

Tasso Elba

Designed for the man who expects the best in investment dressing, the classic menswear of Tasso Elba is defined by elegant, refined and luxury fabrics. Produced in partnership with golf legend Greg Norman, Greg Norman for Tasso Elba and Shark by Greg Norman offer golf-inspired menswear, suit separates and accessories.

Brands and Labels

The difference between a brand and a label is subtle but important. Our brands have fully developed brand profiles targeted to specific consumers and are supported with national advertising and branded in-store environments. A label is just that: a name attached to a category of merchandise that fills a niche in our assortments. Examples of our labels include:

  • Holiday Lane
  • JA by John Ashford
  • Karen Scott
  • Morgan Taylor Intimates
  • Studio Silver
  • The Cellar
  • Tools of the Trade
  • Via Europa