Private Brands

Macy’s is recognized as a retail industry leader in developing private brand merchandise that differentiates the assortments in our stores and delivers exceptional value to the customer. Merchandise for each private brand, available “Only at Macy’s,” is developed to appeal to a certain customer lifestyle and is supported with marketing programs that create a precisely defined image. Macy’s also develops private label goods to meet specific customer needs and to fill gaps in the assortment.


Alfani is the modern, wear-to-work brand for both women and men. The brand is designed to be the stylish resource for versatile clothing and accessories that go from work to evening. From the perfect pants to modern separates designed with a clean, feminine sensibility and refined fit, the women’s line includes sportswear, intimate apparel, shoes and jewelry. For the professional modern man, Alfani emphasizes fabric, detail and performance. The brand includes tailored clothing, sportswear, shoes, accessories and furnishings.

American Rag

American Rag is a young, fashion-forward line for both juniors and young men that is fresh and approachable. As the pinnacle lifestyle brand, it includes vintage-reminiscent colors and prints, along with everyday denim and seasonal trends, making it perfect for customers who want authenticity and relaxed originality.


For the young, style-savvy customer who wants fashion-forward designs, bar III offers versatile and distinctive collections that include ready-to-wear, men’s tailored clothing, jewelry, shoes and bedding. With a contemporary aesthetic, the brand features the latest trends mixed with core wardrobe builders to allow the female customer to create versatile looks. For the young man, bar III offers slim modern fit suit separates, sport coats, dress shirts and accessories all with the same modern point of view. The bedding collection is modern and young-spirited, featuring a range of colors, dynamic prints and innovative textures.


A versatile and long-lasting high-performance line, Belgique cookware provides professional results. The bell-shaped cookware has an updated old world style that enhances cooking performance. Belgique Stainless Steel is sleekly sophisticated to produce the highest quality cooking. Belgique Hard Anodized features a non-stick interior ideal for low-fat cooking, a clean, modern aesthetic, and durable easy-care exterior.

Charter Club

Known for its modern take on classic American style, Charter Club offers a full line of ready-to-wear, sportswear, intimate apparel, accessories, jewelry and home textiles. The ready-to-wear assortment is designed with an emphasis on fresh color, refined details and traditional yet updated silhouettes. The home collection provides essential styles for both the bedroom and bathroom that are refreshingly modern, but still rooted in classic American décor.

Club Room

Club Room is for the man who wants to invest in his wardrobe with timeless fabrics and conventional cuts that look modern but powerful. It is a classic Americana brand featuring business casual and weekend wear. The brand includes sportswear, accessories and furnishings.

Epic Threads

Epic Threads is designed for tweens and kids who want cool, original clothing that expresses their personality. Available in sizes from 2 to 20, Epic Threads has a high-energy color palette, a focus on versatility and an individualistic sensibility.

first impressions

Defined by fine fabric and traditional detail, this classic line for newborns, infants and toddlers is a favorite choice for gifting and for new parents. It includes clothing sets, mix-and-match separates, and matching accessories with an emphasis on occasion dressing. First Impressions Satin Hanger collection consists of matching sets to make shopping and gift-giving simple.

Giani Bernini

A coveted name in handbags, small leather goods, sterling silver jewelry and shoes, Giani Bernini uses fine materials and classic designs with modern detail to attract a customer who recognizes quality. With a polished practicality and impeccable craftsmanship, this brand draws those who wish to invest in a luxurious, timeless style.

Hotel Collection

Hotel Collection creates the environment of a world-class hotel in the home with high-thread-count sheets, luxurious fabrics and clean, modern design. This brand consists of bedding, mattresses, bath, fine bone China and tabletop. Hotel Collection Finest, the top-tier line, offers an unsurpassed evocation of elegance and ease with sophisticated materials, rich embellishments and exquisite details. Hotel Collection Linen bedding is the newest line of luxury within the brand. It is prewashed for softness and has a more relaxed look and feel.


Ideology is an activewear brand offering versatile, performance apparel that combines fashion and comfort to complement an active, healthy lifestyle. Ideology works for the modern woman by taking her from studio to street.


I.N.C. International Concepts is a lifestyle brand that brings runway-inspired fashion, accessories, handbags, bedding and bath essentials to style-minded consumers.

The women’s collection offers trend-right styles for the fashionable woman’s wardrobe complemented with fashion accessories, handbags and shoes to dress the customer from head-to-toe. The men’s sportswear selection consists of fashion-forward clothing with a modern fit and sharp styling. I.N.C. Home offers a bold bedding and bath collection that channels runway trends, offering vivid colors, sleek neutrals and chic embellishments.


Fun colors and flirty prints in a bright and cheerful selection of pajamas, loungewear and underwear make Jenni by Jennifer Moore stand out as the intimates choice for the young, fashionable customer.

JM collection

With feminine sensibility and an emphasis on comfort, JM Collection is designed for the woman who wants versatile, work-to-weekend pieces at an affordable price. Easy, classic silhouettes and solution-oriented separates are updated each season in new colors, prints and textures.

Maison Jules

Inspired by Parisian street style, Maison Jules is a collection of classic pieces with a modern twist designed to cultivate an inherently personal approach to style. The brand’s trend-driven, easy-pair options feature delightful, vintage inspirations.

Martha Stewart

Martha Stewart Collection is a brand inspired by the aesthetic wisdom Martha has gathered throughout the years. The brand is a reflection of her taste and style as a lifestyle authority in home décor and entertaining. The brand covers virtually every area of the home, from bedding to cookware to dinnerware. Launched in 2015, Whim by Martha Stewart is a younger, print-based collection of mix-and-match bedding with a whimsical spirit.

Material Girl

Material Girl is a modern juniors brand featuring body-conscious silhouettes, flirty dresses, rompers and more in vibrant prints and bright colors. The shoes offer the latest trends with flirty and feminine styling. With its recent launch, Material Girl Active brings the same sensibility to juniors’ activewear, adding its signature prints and colors to yoga pants, sports bras and graphic tees.

Style & co.

A versatile collection of affordable, fashionable sportswear and stylish accessories, Style&Co. caters to the woman who has a relaxed, modern sense of style. Style&Co. Sport offers relaxed, sporty athleisure separates. Jewelry, handbags and shoes round out the assortment, featuring the brand’s signature use of color and detail.

Tasso Elba

Designed for the man who expects the best in investment dressing, the classic menswear of Tasso Elba is defined by elegant, refined and luxury fabrics. The Tasso Elba Island collection features lightweight fabrics and tropical prints. In partnership with golf legend Greg Norman, the line extension, Greg Norman for Tasso Elba, offers golf-inspired menswear.


Created in partnership with music icon Thalía Sodi, the brand offers feminine, eye-catching, figure-flattering clothing, shoes and accessories. Colorful dresses, sexy silhouettes and pants with unique fit attributes create a collection that empowers women to live out loud. The bold ready-to-wear collection is complemented with statement jewelry and shoes featuring bold embellishments.

Brands and Labels

The difference between a brand and a label is subtle but important. Our brands have fully developed brand profiles targeted to specific consumers and are supported with national advertising and branded in-store environments. A label is just that: a name attached to a category of merchandise that fills a niche in our assortments. Examples of our labels include:

  • Holiday Lane
  • Home Design
  • JA by John Ashford
  • Karen Scott
  • Morgan Taylor Intimates
  • Studio Silver
  • The Cellar
  • Tools of the Trade