Macy’s, established in 1858, is an iconic retailing brand with about 800 stores operating coast-to-coast, online at macys.com and a Macy’s shopping app for mobile devices. Macy’s offers powerful assortments and the best brands, tailored to each and every customer with obvious value, engaging service and unforgettable moments.
Clearly, Macy’s is distinctly different from other major retailers. Macy’s embraces customers and strives to provide an experience that transcends ordinary shopping. Our DNA includes special events that are magical – the Macy’s Thanksgiving Day Parade, Fourth of July Fireworks, flower shows, fashion extravaganzas, celebrity appearances, cooking demonstrations and holiday traditions ranging from the arrival of Santa Claus to tree lightings and animated window displays. Beyond fantastic events, Macy’s is delivering magical moments every day. We surprise and delight customers with unique and interesting fashion merchandise – including exclusive brands that our customers won’t find elsewhere. We engage customers in stores, online and via mobile devices by offering special experiences, as well as advice and options that bring fashion ideas to life. Our looks set the tone in style magazines, videos, TV shows, movies, blogs and websites. Our associates take the extra step to help a customer in need. Every year, we receive tens of thousands of messages complimenting our people and saluting the shopping experience at Macy’s. It’s all part of the excitement that we’ve been creating for 155 years.
Localization and omnichannel integration are key components of Macy’s strategic formula for continued growth and success as we redefine the customers’ shopping experience. Through My Macy’s, we have invested in talent, technology and marketing that allow us to ensure that each and every Macy’s store is “just right” for the customer who shops in that location. We have provided for more local decision-making in every Macy’s community. The Macy’s experience is delivered in stores, online and mobile devices, and we have developed systems and processes to access Macy’s vast inventory in stores and fulfillment centers across the country to fulfill the needs of each customer no matter where he or she is located.
In fiscal 2013, Macy’s opened four locations – new stores in Victorville, CA, and Gurnee, IL, a replacement store in Bay Shore, NY, and a new men’s store in Las Vegas. Macy’s closed stores in Mesa, AZ; Overland Park, KS; Florissant and St. Louis, MO; Irondequoit, NY; and Murray, Utah. The Macy’s men’s and furniture store in downtown Sacramento, CA, was consolidated into a nearby full-line store.
Future new stores announced to date include new Macy’s in Sarasota, FL, Las Vegas, and The Bronx, NY, in 2014; Ponce, PR, in 2015; and Miami in 2016.