Macy’s, established in 1858, is America’s Omnichannel Store – an iconic retailing brand with about 800 stores operating coast-to-coast and online at macys.com. Macy’s offers powerful assortments and the best brands, localized to each and every customer by uniquely tailoring our product selections for individual stores with obvious value, engaging service and unforgettable moments.
We see a growing number of our customers becoming omnichannel customers. They may research on their mobile device before visiting one of our stores to touch the fabric on a jacket or converse with a beauty advisor in our cosmetics department. They may make the purchase in the store or buy it online while at home or in the office. Our commitment is to meet or exceed the expectations of every customer no matter when, where or how they prefer to shop with us.
Clearly, Macy’s is distinctly different from other major retailers. Macy’s embraces customers and strives to provide an experience that transcends ordinary shopping. Our DNA includes special events that are magical – the Macy’s Thanksgiving Day Parade, Fourth of July Fireworks, flower shows, fashion extravaganzas, celebrity appearances, cooking demonstrations and holiday traditions ranging from the arrival of Santa Claus to tree lightings and animated window displays. Beyond fantastic events, Macy’s is delivering magical moments every day. We surprise and delight customers with unique and interesting fashion merchandise – including exclusive brands that our customers won’t find elsewhere. We engage customers in stores, online and via mobile devices by offering special experiences, as well as advice and options that bring fashion ideas to life. Our looks set the tone in style magazines, videos, TV shows, movies, blogs and websites.
Our associates take the extra step to help a customer in need. Every year, we receive tens of thousands of messages complimenting our people and saluting the shopping experience at Macy’s. It’s all part of the excitement that we’ve been creating for 154 years.
In fiscal 2012, Macy’s opened two new stores and closed seven stores. Two Macy’s stores were opened in Salt Lake City, UT, and Greendale, WI. Macy’s stores were closed in Pasadena, CA; Belmont, MA; Honolulu, HI; St. Paul, MN; and Houston, TX. The company closed a Macy’s furniture clearance center in Houston, TX, and a Macy’s men’s and home store in Santa Ana, CA, was closed and consolidated into the main store in the same shopping center.
In March 2013, Macy’s opened a new store in Victorville, CA, as well as a new Macy’s Men’s Store in Las Vegas, NV. In fall 2013, Macy’s is planning to open a new store in Gurnee, IL, as well as a replacement store in Bay Shore, NY. Planned new Macy’s stores for 2014 include locations in The Bronx, NY; Sarasota, FL; and Las Vegas, NV.