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Macy's is recognized as
a retail industry leader
in developing private
brand merchandise
that differentiates the
assortments in our stores
and delivers exceptional
value to the customer.
In addition, selected
Macy's private brand
merchandise is sold
through non-competitive
department stores
internationally.
Merchandise for each
private brand, available
"Only at Macy's," is
developed to appeal to a
certain customer lifestyle
and is supported with
marketing programs
that create a precisely
defined image. Macy's
also develops private label
goods to meet specific
customer needs and to fill
gaps in the assortment.
For women, Alfani offers modern
separates with a clean, feminine
sensibility and a refined fit. The brand is
designed for the woman who wants a
versatile and polished wardrobe. Alfani
for women includes sportswear, intimate
apparel, jewelry, handbags, shoes and
accessories.
Alfani offers clothing for the man
who wants to look appropriate but
up-to-date. The collection is designed
with an emphasis on fabric, detail and
performance. Alfani for men includes
sportswear, tailored clothing, furnishings,
shoes and accessories. A recently
introduced line extension, Alfani Red, adds
a streamlined fit and fashion-forward
edge to men's suit separates, sportswear,
underwear and accessories.
American Rag is a young, fashion-forward
line of denim and separates. A favorite
among Juniors and Young Men, the line
melds vintage-inspired colors and prints
with classic denim and the season's trends.
Charter Club offers contemporary, all-
American style in women's ready-to-wear
and home collections. The ready-to-wear
collection, designed for the woman who
appreciates both classic style and ease,
features separates assorted for casual,
polished and active occasions. The home
collection provides the essential elements
to create an elegant, traditional décor.
The brand includes sportswear, intimate
apparel, jewelry, accessories, bedding
and bath.
Club Room features classic American
menswear for weekend or business casual
occasions and tailored suit separates
for the career-oriented professional.
Two recent extensions to the Club Room
brand are CR by Club Room, a line of
preppy clothing aimed at a younger,
more style-conscious customer, and
Club Room Estate, an edited collection of
enhanced pieces designed to exemplify
the best of classic American style. The
Club Room brand includes sportswear,
tailored clothing, furnishings, shoes and
accessories.
Epic Threads is designed for tweens who
want cool, original clothing that expresses
their personality. Taking a cue from
popular skate and streetwear brands,
Epic Threads is urban, imaginative and
edgy. The brand has a strong denim
base, a high-energy color palette and an
individualistic sensibility.
First Impressions classic clothing for
newborns and infants is defined by fine
fabrics and time-honored details. The
collection's soft fabrications and sweet,
traditional designs make First Impressions
a favorite gift choice. The brand includes
clothing and matching accessories for
boys and girls with an emphasis on
special occasion dressing.
A comprehensive brand of children's play
and school clothes, Greendog has an
easygoing, natural style, a relaxed fit and
an appealing price. Kids love the smart,
fresh design and parents appreciate the
great value and easy care. The brand
includes mix-and-match pieces for
school, casual and sport for infants, boys
sizes 2 - 20 and girls sizes 2 - 16.
This luxury collection for the home
evokes the cool, clean-lined style of a
world-class hotel, creating an oasis in the
modern world. Hotel offers high threadcount
sheets and luxurious fabrics for
the customer who appreciates quality
and modern design. The sophisticated
collection includes bedding, bath and
mattresses.
I•N•C for women delivers up-to-the-
minute, trend-right sportswear
designed to add freshness and fun to the
fashionable woman's wardrobe. Cutting
edge, off-the-runway trends are captured
and delivered in high profile, affordable
clothes and shoes for the woman who
wants to be noticed.
I•N•C Men offers fashion-forward clothing
with a modern fit and sharp styling. Cool,
understated suit separates, a broad range
of style-conscious denim, sophisticated
knits and graphic T-shirts are designed to
mix and match for maximum versatility
for the contemporary man.
With fun colors and flirty prints, Jenni
by Jennifer Moore intimates stand out
as the choice for the young, fashionable
customer. The brand features a bright
and cheerful selection of pajamas,
loungewear and lingerie. While Jenni has
a youthful sensibility, its playful air and
comfortable attitude have earned it a
following among women of all ages.
With a pretty, feminine sensibility and
an emphasis on comfort, JM Collection
is designed for the woman who wants
versatile, work-to-weekend clothes at an
affordable price. The collection consists
of easy, classic silhouettes updated each
season in new colors, prints and textures.
Solution-oriented separates like the
Magic Pant are an important part of the
brand's growing appeal.
Designed for the busy woman with an
easy, modern sense of style, this brand
offers a versatile collection of fashionable
sportswear and stylish accessories
that transition from home to work to
weekend. Style & Co. Home bedding
offers the same clean lines, great style
and mix-and match ease she loves. The
brand includes sportswear, shoes, jewelry,
accessories and bedding.
Elegant and refined, this brand of
European-inspired classic menswear
is characterized by luxury fabrics and
attention to detail. It is designed for the
more traditional customer who expects
the best in investment dressing. The brand
includes sportswear, tailored clothing,
furnishings, shoes and accessories.
Inspired by the latest trends in casual
home entertaining, The Cellar offers
innovative design in a combination of
core basics and seasonal collections for
both indoor and outdoor entertaining.
The Cellar includes decorative housewares,
tableware, serveware and glassware.
With more than 20 years of success to its
name, this cookware brand is a trusted
name in countless American households.
Designed to provide high performance
at a reasonable price, Tools of the Trade
offers quality, reliability and style in
cookware, bakeware and cutlery. The
brand is divided into different lines to
suit the needs of every kind of cook, from
novice to expert.
Examples of Macy's private labels include:
- Giani Bernini
- Holiday Lane
- John Ashford
- Karen Scott
- Morgan Taylor
- Via Europa
Private Brands Continue to Grow
Macy's and Bloomingdale's own private brands and labels
continue to deliver outstanding quality and value to customers.
In 2008, private brands and labels represented about 19 percent
of Macy's branded sales.
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