Macy's is recognized as a retail industry leader in developing private brand merchandise that differentiates the assortments in our stores and delivers exceptional value to the customer. In addition, selected Macy's private brand merchandise is sold through non-competitive department stores internationally. Merchandise for each private brand, available "Only at Macy's," is developed to appeal to a certain customer lifestyle and is supported with marketing programs that create a precisely defined image. Macy's also develops private label goods to meet specific customer needs and to fill gaps in the assortment.

For women, Alfani offers modern separates with a clean, feminine sensibility and a refined fit. The brand is designed for the woman who wants a versatile and polished wardrobe. Alfani for women includes sportswear, intimate apparel, jewelry, handbags, shoes and accessories.

Alfani offers clothing for the man who wants to look appropriate but up-to-date. The collection is designed with an emphasis on fabric, detail and performance. Alfani for men includes sportswear, tailored clothing, furnishings, shoes and accessories. A recently introduced line extension, Alfani Red, adds a streamlined fit and fashion-forward edge to men's suit separates, sportswear, underwear and accessories.

American Rag is a young, fashion-forward line of denim and separates. A favorite among Juniors and Young Men, the line melds vintage-inspired colors and prints with classic denim and the season's trends.

Charter Club offers contemporary, all- American style in women's ready-to-wear and home collections. The ready-to-wear collection, designed for the woman who appreciates both classic style and ease, features separates assorted for casual, polished and active occasions. The home collection provides the essential elements to create an elegant, traditional décor. The brand includes sportswear, intimate apparel, jewelry, accessories, bedding and bath.

Club Room features classic American menswear for weekend or business casual occasions and tailored suit separates for the career-oriented professional. Two recent extensions to the Club Room brand are CR by Club Room, a line of preppy clothing aimed at a younger, more style-conscious customer, and Club Room Estate, an edited collection of enhanced pieces designed to exemplify the best of classic American style. The Club Room brand includes sportswear, tailored clothing, furnishings, shoes and accessories.

Epic Threads is designed for tweens who want cool, original clothing that expresses their personality. Taking a cue from popular skate and streetwear brands, Epic Threads is urban, imaginative and edgy. The brand has a strong denim base, a high-energy color palette and an individualistic sensibility.

First Impressions classic clothing for newborns and infants is defined by fine fabrics and time-honored details. The collection's soft fabrications and sweet, traditional designs make First Impressions a favorite gift choice. The brand includes clothing and matching accessories for boys and girls with an emphasis on special occasion dressing.

A comprehensive brand of children's play and school clothes, Greendog has an easygoing, natural style, a relaxed fit and an appealing price. Kids love the smart, fresh design and parents appreciate the great value and easy care. The brand includes mix-and-match pieces for school, casual and sport for infants, boys sizes 2 - 20 and girls sizes 2 - 16.

This luxury collection for the home evokes the cool, clean-lined style of a world-class hotel, creating an oasis in the modern world. Hotel offers high threadcount sheets and luxurious fabrics for the customer who appreciates quality and modern design. The sophisticated collection includes bedding, bath and mattresses.

I•N•C for women delivers up-to-the- minute, trend-right sportswear designed to add freshness and fun to the fashionable woman's wardrobe. Cutting edge, off-the-runway trends are captured and delivered in high profile, affordable clothes and shoes for the woman who wants to be noticed.

I•N•C Men offers fashion-forward clothing with a modern fit and sharp styling. Cool, understated suit separates, a broad range of style-conscious denim, sophisticated knits and graphic T-shirts are designed to mix and match for maximum versatility for the contemporary man.

With fun colors and flirty prints, Jenni by Jennifer Moore intimates stand out as the choice for the young, fashionable customer. The brand features a bright and cheerful selection of pajamas, loungewear and lingerie. While Jenni has a youthful sensibility, its playful air and comfortable attitude have earned it a following among women of all ages.

With a pretty, feminine sensibility and an emphasis on comfort, JM Collection is designed for the woman who wants versatile, work-to-weekend clothes at an affordable price. The collection consists of easy, classic silhouettes updated each season in new colors, prints and textures. Solution-oriented separates like the Magic Pant are an important part of the brand's growing appeal.

Designed for the busy woman with an easy, modern sense of style, this brand offers a versatile collection of fashionable sportswear and stylish accessories that transition from home to work to weekend. Style & Co. Home bedding offers the same clean lines, great style and mix-and match ease she loves. The brand includes sportswear, shoes, jewelry, accessories and bedding.

Elegant and refined, this brand of European-inspired classic menswear is characterized by luxury fabrics and attention to detail. It is designed for the more traditional customer who expects the best in investment dressing. The brand includes sportswear, tailored clothing, furnishings, shoes and accessories.

Inspired by the latest trends in casual home entertaining, The Cellar offers innovative design in a combination of core basics and seasonal collections for both indoor and outdoor entertaining. The Cellar includes decorative housewares, tableware, serveware and glassware.

With more than 20 years of success to its name, this cookware brand is a trusted name in countless American households. Designed to provide high performance at a reasonable price, Tools of the Trade offers quality, reliability and style in cookware, bakeware and cutlery. The brand is divided into different lines to suit the needs of every kind of cook, from novice to expert.

• Giani Bernini
• Holiday Lane
• John Ashford
• Karen Scott
• Morgan Taylor
• Via Europa

Macy's and Bloomingdale's own private brands and labels continue to deliver outstanding quality and value to customers. In 2008, private brands and labels represented about 19 percent of Macy's branded sales.

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