What is Community Shopping Day?

How does Community Shopping Day Work?

Organizations will work with a Charity Coordinator for their partner Macy’s store throughout the fundraising and planning of the shopping day. More Information on the Charity Coordinator can be found by selecting store location on home page.

Application: Nonprofit organizations must enjoy nonprofit 501(c)3 or 170(c)1 status with the IRS to participate. Organizations complete and application and send it to their Charity Coordinator for approval.

Ticket Sales: Macy’s provides participating organizations with Community Shopping Day “tickets” to sell for $10 each – with nonprofits keeping 100% of these sales. Each organization is asked to include the tickets in their fundraising programs and sell a minimum of 100 to supporters through the efforts of their volunteers. They are to be treated as money and sold uniformly for $10 each. Tickets cannot be given away, discounted or reproduced. Checks for tickets should be made out directly to your organization! The more tickets sold = more funds raised!

After a period of “exclusive selling” by participating nonprofits, tickets will also be sold by sales associates in the participating Macy’s stores. Proceeds from in-store ticket sales will be divided equally among qualified beneficiaries.

Charities should stamp their name or place a label the front side of each ticket prior to distributing them; this is how Macy's tracks store attendance by charity.

Reporting Ticket Sales: Nonprofits will be responsible for the distribution of tickets among their staff and volunteers, and for the accounting and reporting of all ticket sales. Understanding ticket sales assists Macy’s in properly planning events and staffing. Each nonprofit will be responsible for developing a system with its volunteers for reporting ticket sales to its Charity Coordinator.

Provide Volunteers: Nonprofits are required to send a representative to the kickoff meeting; report their ticket sales counts promptly; and last – but not least – provide volunteers to work on event day. Volunteer opportunities include (but are not limited to): hosting an informational table featuring your organization; greeting customers; counting ballots, etc. The stores’ Charity Coordinator will provide details on volunteer opportunities.

Each nonprofit organization is required to provide the names and contact information (phone and e-mail) of the volunteers to work on Community Shopping Day to the Charity Coordinator. As space is limited on event day, Macy’s asks that nonprofits send only those volunteers who have been scheduled to work on Community Shopping Day.