Through our signature "give back" opportunities held throughout the year in our stores, our customers contributed $28.3 million in 2008 to benefit charities in the communities we serve.

Macy's and Go Red For Women
2008 marked Macy's fifth year as national sponsor of Go Red For Women, the American Heart Association (AHA) campaign for awareness and prevention of heart disease in women. A total of $3.5 million was contributed to the AHA from Macy's support during the year. All Macy's stores participated in National Wear Red Day, and Go Red was among the beneficiaries of our national Shop for a Cause charity shopping day and our Thanks for Sharing holiday program. In the past five years, Go Red has received more then $19 million from Macy's and its customers.

In 2008, Macy's established the Macy's Go Red For Women Multicultural Fund, an innovative program to raise awareness of cardiovascular disease in high-risk female populations. The fund will initially reach out to Hispanic women who generally have lower awareness of heart disease. Programs to reach other high-risk populations are being developed.

Shop for a Cause
Macy's raised more than $9.1 million in one day through our third annual Shop for a Cause national charity shopping day. The event was held in every Macy's store nationwide and was designed to raise awareness and support for local and regional nonprofit organizations across the United States. Truly a grassroots effort, Macy's donated tickets to the one-day shopping event to charities in our local communities and, in turn, the charity sold the tickets and retained the proceeds. Shop for a Cause has raised nearly $28 million in three years.