MACY’S • BLOOMINGDALE’S
Corporate and Foundation Giving
Through our gifts from Macy’s, Bloomingdale’s and the Macy’s Foundation, more than $26 million was contributed to approximately 4,500 nonprofit organizations in 2012. The majority of our gifts were directed to our core focus areas for funding: arts and culture, education, the environment, HIV/AIDS awareness and research, and women’s issues – particularly women’s health and domestic violence.
In 2012, Macy’s Foundation contributed more than $4 million to charities across the country as a dollar-for-dollar match of our associates’ personal charitable contributions to nearly 3,400 individual nonprofit organizations.
Our giving program spearheaded by our local contributions committees, My Macy’s District Grants, provided grants to our local communities. More than 1,300 individual gifts were made. The District Grants program features contributions committees in each of the Macy’s operating districts who make local funding decisions. Similar to our merchandise localization, the District Grants program aids our local teams in supporting the organizations and causes that are important in their respective local communities.
A major gift during the year was a contribution of $1 million to the American Red Cross for relief aid in response to Hurricane Sandy, which devastated large sections of our Northeast markets. The contribution was from Macy’s, Inc. on behalf of our Macy’s and Bloomingdale’s employees and from our customers.
Another major gift in 2012 was a grant of more than $1.5 million to Make-A-Wish as part of our fifth annual Believe campaign during the holidays. Macy’s donated $1 for every letter to Santa dropped into our special in-store letterboxes, up to a maximum of $1 million, and added a contribution of more than $500,000 for letters posted on National Believe Day and from other in-store events.
Across the country, support from Macy’s and Bloomingdale’s giving programs helped sponsor free admission to museums and exhibits, special musical performances, art exhibits, and art and theatre workshops for children. In the area of education, we funded scholarship programs, summer reading programs, mentoring and tutoring, and early childhood education initiatives. Grants in our HIV/AIDS focus area included sponsorship of awareness walks and runs as well as funding for meals and nutrition programs, housing programs, and research and counseling initiatives. We contributed to environmental programs covering both conservation and preservation, including sponsorship of Earth Day activities, plant programs for children at botanical gardens, and animal preservation and awareness programs at zoos and aquariums. In the women’s issues focus area, our grants supported early detection and screening programs for heart disease, breast cancer and ovarian cancer; provided a wide range of assistance to emergency shelters; sponsored programs to raise awareness about domestic and dating violence; and funded self-esteem and leadership programs for young girls and teens.