Cause-Related Programs

Because Macy’s, Inc. believes in helping to create stronger, more vibrant communities, we invite our customers throughout the year to join us in making a difference and “giving back.” In 2015, Macy’s, Inc. and our customers contributed more than $30 million to nonprofit organizations nationwide through our signature programs.

Believe: Launched in 2008, the Believe campaign, which was inspired by the New York Sun’s famous “Yes, Virginia, there is a Santa Claus” editorial, invites believers of all ages to drop off letters to Santa at any Macy’s store by depositing them in special, red Santa Mail letterboxes or online at Letters to Santa poured in from communities across the country and in total, Macy’s helped to raise $2 million for Make-A-Wish in 2015 to help grant wishes of children with life-threatening medical conditions. Since 2003, together with our customers and associates, Macy’s has donated more than $93 million to Make-A-Wish through many projects.

Go Red For Women: Macy’s is the founding national sponsor of Go Red For Women, the American Heart Association’s campaign for awareness and prevention of heart disease in women, launched in 2004. Approximately $5.9 million was contributed to the Go Red For Women movement in 2015 through our Wear Red promotion and from our Thanks For Sharing holiday rewards program. Over 12 years, Macy’s and our customers have contributed more than $55 million to Go Red For Women. This contribution has funded research and education efforts that are credited with saving 285 women’s lives every day.

Got Your 6: In summer 2015, Macy’s reprised its American Icons marketing campaign and its celebrated partnership with Got Your 6. This cause-related program raised more than $1.2 million for Got Your 6 and its mission to honor and empower American veterans through top veteran-focused nonprofit organizations. In total, Macy’s has raised more than $6.7 million for Got Your 6.

Macy’s Presents Fashion’s Front Row & Fashion Pass: New York Fashion Week got another dose of star power as Macy’s Presents Fashion’s Front Row brought the high-fashion runway to the mainstream. Macy’s Presents Fashion’s Front Row continued the company’s legacy of charitable giving as ticket proceeds from the star-studded event supported Broadway Cares/Equity Fights AIDS and the Council of Fashion Designers of America (CFDA) Foundation. Additionally, Macy’s partnered with several extraordinary charity organizations for its first-ever Fashion Pass in-store cause program. Macy’s offered customers the opportunity to purchase a savings pass which benefited Children’s Cancer Research Fund, CFDA Foundation, The Elizabeth Taylor AIDS Foundation, Ronald McDonald House Charities of Chicagoland & Northwest Indiana, Ronald McDonald House New York, and The Fashion Incubators at Macy’s. In 2015, the event and cause program combined music, fashion and philanthropy to raise more than $1.6 million.

Pink Pony: For the third year, Macy’s joined forces with the Pink Pony Fund, Ralph Lauren’s worldwide initiative in the fight against cancer during National Breast Cancer Awareness Month. Macy’s offered customers the opportunity to show support by purchasing a limited-edition Pink Pony pin or Pink Pony product to help benefit the Pink Pony Fund of the Polo Ralph Lauren Foundation. Thanks to the generosity of our customers and associates, Macy’s raised more than $1.6 million in 2015, and in total, the program has raised $5.6 million.

Reading Is Fundamental: Customers supported Reading Is Fundamental (RIF) with donations totaling more than $1.8 million in 2015 through our Be Book Smart back-to-school effort and other campaigns. Approximately $34 million has been raised for RIF, the nation’s oldest and largest literacy organization, since our partnership began in 2004. In that time, Macy’s has helped RIF to provide more than 10 million books to children in need.

Shop For A Cause: In summer 2015, Macy’s held its 10th annual Shop For A Cause charity event, a unique, one-day-only shopping event created to support local charities’ fundraising efforts. More than 5,000 local charities registered to participate, and additionally, Macy’s designated March of Dimes, the leading nonprofit organization in support of pregnancy and baby health, as its national beneficiary of all proceeds of sales of Shop For A Cause savings passes in Macy’s stores and on Thanks to the generosity of our customers and associates, Macy’s raised more than $2.9 million for March of Dimes.

Thanks For Sharing: Now in its 13th year, Thanks For Sharing is Macy’s annual holiday rewards program. In 2015, $15 million was raised for charitable organizations across the country. By enrolling in the rewards program during the holiday season, customers are contributing to designated nonprofit organizations located in communities across the country. Since 2003, Thanks For Sharing has raised more than $156 million.