Breast Cancer Research Support
Bloomingdale’s Pink Campaign: Since the Pink campaign’s inception
in 1995, Bloomingdale’s has donated millions of dollars to the Breast Cancer Research
Foundation (BCRF), supporting five researchers across the country with additional funds going
to its grassroots partners – the Marisa Acocella Marchetto Foundation and The Carey
Foundation. In addition to ongoing support for BCRF, in 2014 the Bloomingdale’s Pink
Campaign began funding projects supported through The Carey Foundation (and its Tutu Project)
as well as the Marisa Acocella Marchetto Foundation (and her iconic Cancer Vixen). Both
organizations strive to eliminate the daily difficulties too often associated with getting
treatment and aiding recovery. The 2016 Pink campaign included a partnership with renowned
artist Donald Robertson and included exclusive product, in-store events and window displays.
Funds raised during the 2016 campaign totaled more than $1.4 million.
Macy’s Pink Pony Campaign: For the fourth year, Macy’s joined
forces with the Pink Pony Fund, Ralph Lauren’s worldwide initiative in the fight against
cancer, during National Breast Cancer Awareness Month. Macy’s offered customers the
opportunity to show support by purchasing a limited-edition Pink Pony bracelet or Pink Pony
product to help benefit the Pink Pony Fund of the Polo Ralph Lauren Foundation. Thanks to the
generosity of our customers and associates, Macy’s raised more than $1.9 million in 2016, and in total, the program has raised $7.5 million.
Macy’s Breast Cancer Research Foundation Support: In 2016, Macy’s
sold a collection of exclusive merchandise from Ideology, Thalía Sodi, Material Girl, and the
Estée Lauder Companies’ Breast Cancer Awareness Campaign to benefit the Breast Cancer
Research Foundation. BCRF’s mission is to prevent and cure breast cancer by advancing
the world's most promising research. In total, Macy’s and our customers raised $152,000
to support BCRF through the sale of the exclusive product sold in Macy’s stores nationwide
and on macys.com. Since 2003, Macy’s has
donated more than $8.4 million to BCRF, working to defeat breast cancer by funding medical research grants worldwide.