Macy’s Emerging Vendor Success Stories

Sean John and Carol's Daughter are two of our success stories. What made it work for them? They're authentic. Their stories are real. They created demand for their products prior to doing business with Macy’s. They stayed focused on their customer and continue to evolve at the same time. They invest their resources appropriately. They understand their personal limitations and hire the right people to help them execute their vision.

Sean John

Founded in 1998 by Sean "Diddy" Combs, Sean John has rapidly grown into a successful international brand garnering rave reviews from critics as well as consumers. Awarded the Menswear Designer of the Year by the Council of Fashion Designers of America...(read more)

Carol’s Daughter

Begun in the Brooklyn kitchen of its founder Lisa Price in the early 90's, Carol's Daughter has grown to a full line of hair and body care products with national distribution. Growing slowly through 1998, the line attracted a loyal following...(read more)