|
Turn Over a New Leaf & One Good Turn Charity Shopping Day
Earth Week is April 19 - 25, an important opportunity to
showcase our sustainability commitment. For 2009, Macy's
creates its second "Turn Over a New Leaf" marketing
campaign, featuring our second annual "One Good Turn"
nationwide charity shopping day.
This year's event on Saturday, April 25, will again benefit
the National Park Foundation (NPF), the largest caretaker
of America's 400 national parks, plus 100 local charities
such as zoos, aquariums and parks working to protect the
environment. For $5 customers receive a One Good Turn
savings pass and employees also are eligible. Customers on
macys.com can purchase a savings pass, learn about Macy's sustainability initiatives
and surf The Eco-Shop for organic merchandise.
"We were delighted to learn that our inaugural campaign was the
single largest fundraising event for the National Park Foundation,"
said Peter Sachse, Macy's chief marketing officer. "Our $2.9 million
in support helped to fund key initiatives including the First Bloom
youth conservation education program, hiking trail enhancements
and wetlands restoration in the Everglades."
Again this year are new Macy's fashion totes, beautifully designed to be
used over and over to help conserve precious resources. $1 from the sale of each tote at
$1.95 will be donated to NPF. "Kid Power" activity books - inspired by First Bloom - will be
free to the first 150 customers in each store.
Environmental Volunteerism
Turn Over a New Leaf advertising also salutes our Partners in Time volunteers as the
program celebrates its 20th anniversary. Macy's volunteers will participate with NPF staff
and Girls and Boys Club youth at large-scale First Bloom projects including a native plant
program and garden plantings.
For the second year, volunteers in New York will refurbish Theodore Roosevelt Park,
where Macy's Thanksgiving Day Parade balloons are inflated. Volunteers also will plant
flowering Okame Cherry trees, donated after the Herald Square Flower Show to the
New York City Parks Department. Other projects include a Wherry Dunes clean up in
San Francisco and an event for the Chattahoochee National Park in Atlanta.
|