Bloomingdale's spreads the sustainability message through its quarterly "Make the World More Beautiful" newsletter, focused on Conserve/Recycle/Reuse. Recent topics included electricity savings and paper/printing strategies themed "b-fore you print ... think." The newsletter encourages associates to e-mail resource-saving suggestions to green@bloomingdales.com, then "ideas of the month" are shared. One new initiative: battery and cell phone recycling for store associates.

Bloomingdale's Earth Day Rally, at the 59th Street store on April 22, will feature an update on reduction in energy use and a speaker from the Earth Day Network.

Bloomingdale's knows its customers are looking for ways to support the environment as well. For spring, it offers organic fashion for women, men and home - including apparel, intimate apparel, bedding and towels. Look for new organic bedding collections by DKNY Pure Comfort (stripe and solid sheets and duvets), and Lauren Spa Ralph Lauren Seaside Retreat and Island Retreat (mixes of solids with florals, dots and paisleys).

Sounds b-eautiful!