Macy's and Bloomingdale's own private brands and labels continue to deliver outstanding quality and value to customers. In 2007, private brands and labels represented about 19 percent of Macy's sales.

Macy's introduced new collections and items in highly successful private brands such as I.N.C, Alfani, Tasso Elba, Greendog, Hotel Collection, Charter Club and Style & Co. also in 2007, the company launched three new private brands. They included Haven by Hotel Collection, eco-friendly products for bed and bath, such as organic cotton sheets and towels; Epic Threads fashion for tweens; and Field Gear rugged sportswear and outdoor products for men.

Percentage of Sales by Merchandise Category		2007	2006	2005
Feminine Accessories, Intimate Apparel, Shoes and Cosmetics		36%	35%	34%
Feminine Apparel		27%	28%	27%
Men's and Children's		22%	22%	22%
Home/Miscellaneous		15%	15%	17%