Bloomingdale's, America's only nationwide, full-line, upscale department store, is recognized for its originality, innovation and fashion leadership. It truly is "Like no other store in the world." In fact, Bloomingdale's is a leading attraction for visitors and tourists coming to the United States from around the globe. This brand includes 40 stores, bloomingdales.com and Bloomingdale's By Mail.

Focusing on an Upscale Niche

Bloomingdale's is separating itself from the mainstream and reinforcing its position as an authority for upscale, contemporary fashion. Customers are attracted by the latest styles from the hottest brands, such as Armani, Burberry, Jimmy Choo, Juicy Couture, Louis Vuitton, Ralph Lauren Black Label, theory and Tory Burch. Bloomingdale's shoppers have come to expect and savor variety - the newest looks from established brands, as well as unique product from rising young designers.

Supporting these fashion brands are exceptional customer amenities - international visitors centers, personal shoppers, outstanding fitting rooms and lounges - elegant events and personalized, attentive service that strengthen customer relationships and build loyalty.

Growing Through New Stores

Bloomingdale's has accelerated its growth in recent years with dazzling new stores that have become instant shopping destinations and overnight successes. Following openings in fall 2006 in downtown San Francisco, San Diego's Fashion Valley and Boston's Chestnut Hill, Bloomingdale's debuted in 2007 in South Coast plaza in Costa Mesa, Ca, and in Chevy Chase, MD. Bloomingdale's has announced it will open its first store in the phoenix market in 2010. Each of these new locations is an exciting store of sleek contemporary design to underscore the emphasis on fashion. All will feature upscale brands that stand out in the local market and attract customers who expect a shopping experience that is beyond the ordinary.